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How The Program Works

Consumer Welfare Alliance delivers practical, on-the-ground education through student-led local chapters that bring our curriculum directly into schools and community spaces. Trained college and high school leaders run interactive workshops in classrooms, clubs, and partner organizations, teaching participants how to understand their own consumer and financial behavior, recognize common manipulation tactics (from dark patterns and “limited-time” pressure to AI-driven personalization and pricing tricks), and apply simple decision tools in real life. Each session combines short lessons, real-world case studies, guided discussions, and hands-on activities—like spotting checkout traps, comparing true costs, building a spending plan, or evaluating credit and BNPL offers—so students leave with skills they can use immediately. Chapters also provide follow-up resources, community office hours, and locally tailored programming to meet the needs of the neighborhoods they serve, while staying aligned with national training standards and shared materials.

Topics We Cover

Consumer Psychology Basics

AI and Algorithms in Everyday Life

Scams, Fraud, and Consumer Protection

Food Delivery, Convenience, and the Convenience Tax

Marketing Tactics and Manipulation 

Financial Behavior and Everyday Money Decisions

Privacy and Data as Currency

Consumer Rights and How to Take Action

Dark Patterns and UI Tricks

Credit, Debt, and Big Financial Pitfalls

Health, Beauty, and "Wellness" Consumer Traps

"Real Life Labs" and Workshops (Chapter-Friendly Formats)

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